BLUE APRNON EATS UP $135 AT A $2B VALUATION

Bloglovin’ has brought on Giordano Bruno Contestabile as its new CEO. With a background in video games (he was executive producer of PopCap Games’ Bejeweled franchise), Contestabile isn’t the most obvious choice for a fashion- and lifestyle-focused blog aggregator. However, he said he was looking to get out of the gaming business, and he was already working on a social.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure.

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